Augmented Reality Strategy: Why Every Company Needs It!

Struggling between setting the right digital and social strategy and at the same time transforming businesses into the new fast-paced digital age, a new term is buzzing our minds and it is called “AR STRATEGY”. The following image for me is the absolute example of how AR will change our experience.

As augmented reality (AR) technology gains mainstream traction – Snapchat, General Electric, Amazon and Pokémon Go already employ the technology and it’s estimated to reach $60 billion in spending by 2020 – companies will have to tap its immense potential to keep their value chains competitive.

In the November-December issue of Harvard Business Review, award-winning author and Harvard business professor, Michael E. Porter, and PTC Chief Executive, James E. Heppelmann, pen the business case for AR – showing what it is, how every link in the chain, from manufacturing through sales, will reap the rewards of its application, and how converging the digital and physical worlds will enhance human capabilities, changing the business landscape forever.

READ THE FULL REVIEW HERE:

https://hbr.org/2017/11/a-managers-guide-to-augmented-reality

Sources

1. https://hbr.org/2017/11/a-managers-guide-to-augmented-reality#why-every-organization-needs-an-augmented-reality-strategy

2. https://sternspeakers.com/news/augmented-reality-strategy-every-company-needs/