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Digital 2024: Greece report
Digital 2024: Greece report

Evthokia Varotsi
Jan 310 min read


Digital 2023: Greece report
Social media trends to drive brand awareness in 2024

Evthokia Varotsi
Feb 14, 20241 min read


How to Optimize for Voice Search in 2024
Optimizing for voice search in 2024 is essential due to the growing reliance on voice-activated devices and virtual assistants like Siri,...

Evthokia Varotsi
Jan 11, 20244 min read


13 Key Marketing Advertising Trends Shaping 2024
The digital marketing world is evolving rapidly, with new technologies and strategies emerging every year. As 2024 started, several...

Evthokia Varotsi
Jan 11, 20245 min read


SynergAI: Blending AI Innovation with Human Insight
In the era of digital transformation, Digital 360 (www.di360.gr) stands out as a pioneer, embodying the best of both worlds – the...

Evthokia Varotsi
Jan 11, 20244 min read


Come on Barbie...tell them the story!
When has marketing ever been responsible for sales? Never! Marketing (digital, traditional, or 360) has never been and will never be...

Evthokia Varotsi
Jan 9, 20242 min read


2024: Creating a successful digital strategy involves a multi-step process.
In today's digital landscape, crafting a successful strategy requires a thoughtful approach, blending innovative techniques with core...

Evthokia Varotsi
Jan 9, 20242 min read


2024 / Current Trends in Social Media
Here are the pivotal social media trends you need to be aware of, guaranteeing that your presence in the ever-evolving landscape is...

Evthokia Varotsi
Jan 9, 20245 min read


Brands reevaluating the metrics that matter most
Diving into conversations and sentiment analysis, marketers are growing more concerned with what’s being said rather than how many people...

Evthokia Varotsi
Oct 18, 20201 min read


Brand Activism: From Action to Purpose
Brand activism is driven by a fundamental concern for the biggest and most urgent problems facing society. It gives life to what it means to

Evthokia Varotsi
Sep 16, 20201 min read


di360 Ðecoding Digital Strategies Training#1 #Aland #Bank #CaseStudy
CASE STUDY: How to use digital Intelligence to position a bank as Responsible, Ambitious and Personal. Making the way we pay save the...

Evthokia Varotsi
Apr 24, 20183 min read


Instagram is Facebook’s next Facebook (?).
The Future of Instagram: What Marketers Need to Know for 2018 and Beyond. Don't miss the Instagram opportunity. As I consult all my...

Evthokia Varotsi
Apr 17, 20182 min read



Evthokia Varotsi
Mar 12, 20180 min read


Six Myths vs Reality, about digital business growth.
#1 Myth Digital growth is about how many Likes, Fans and Followers you get on social media. Reality Being a digital business is more than...

Evthokia Varotsi
Mar 10, 20182 min read


8 Social Statistics on Beauty to Shape Your Brand Strategy for 2018.
The challenge for digital strategists is no longer finding enough data, it’s figuring out how to sift through the mountains of available...

Evthokia Varotsi
Feb 20, 20184 min read


Tips on HOW TO continue reaching customers on Facebook.
While nobody knows exactly what the impact of the news feed changes will be, there are certainly ways for businesses on Facebook to work...

Evthokia Varotsi
Jan 17, 20182 min read


Augmented Reality Strategy: Why Every Company Needs It!
Struggling between setting the right digital and social strategy and at the same time transforming businesses into the new fast-paced...

Evthokia Varotsi
Nov 17, 20171 min read


The Only Constant In Digital Branding Is Change.
A brand is nothing static. The perceived image of a brand is constantly changing. In many cases it’s a single product that can influence...

Evthokia Varotsi
Oct 22, 20171 min read
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