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Evthokia Varotsi

Feb 14
1 min

Digital 2023: Greece report

Social media trends to drive brand awareness in 2024

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How to Optimize for Voice Search in 2024

Evthokia Varotsi

Jan 11
4 min

How to Optimize for Voice Search in 2024

Optimizing for voice search in 2024 is essential due to the growing reliance on voice-activated devices and virtual assistants like Siri,...

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13 Key Marketing Advertising Trends Shaping 2024

Evthokia Varotsi

Jan 11
5 min

13 Key Marketing Advertising Trends Shaping 2024

The digital marketing world is evolving rapidly, with new technologies and strategies emerging every year. As 2024 started, several...

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SynergAI: Blending AI Innovation with Human Insight

Evthokia Varotsi

Jan 11
4 min

SynergAI: Blending AI Innovation with Human Insight

In the era of digital transformation, Digital 360 (www.di360.gr) stands out as a pioneer, embodying the best of both worlds – the...

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Evthokia Varotsi

Jan 9
2 min

Come on Barbie...tell them the story!

When has marketing ever been responsible for sales? Never! Marketing (digital, traditional, or 360) has never been and will never be...

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2024: Creating a successful digital strategy involves a multi-step process.

Evthokia Varotsi

Jan 9
2 min

2024: Creating a successful digital strategy involves a multi-step process.

In today's digital landscape, crafting a successful strategy requires a thoughtful approach, blending innovative techniques with core...

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Evthokia Varotsi

Jan 9
5 min

2024 / Current Trends in Social Media

Here are the pivotal social media trends you need to be aware of, guaranteeing that your presence in the ever-evolving landscape is...

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Brands reevaluating the metrics that matter most

Evthokia Varotsi

Oct 18, 2020
1 min

Digital News

Brands reevaluating the metrics that matter most

Diving into conversations and sentiment analysis, marketers are growing more concerned with what’s being said rather than how many people...

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Evthokia Varotsi

Sep 16, 2020
1 min

External Article

Brand Activism: From Action to Purpose

Brand activism is driven by a fundamental concern for the biggest and most urgent problems facing society. It gives life to what it means to

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di360 Ðecoding Digital Strategies
Training#1 #Aland #Bank #CaseStudy

Evthokia Varotsi

Apr 24, 2018
3 min

di360 Ðecoding Digital Strategies Training#1 #Aland #Bank #CaseStudy

CASE STUDY: How to use digital Intelligence to position a bank as Responsible, Ambitious and Personal. Making the way we pay save the...

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Instagram is Facebook’s next Facebook (?).

Evthokia Varotsi

Apr 17, 2018
2 min

Instagram is Facebook’s next Facebook (?).

The Future of Instagram: What Marketers Need to Know for 2018 and Beyond. Don't miss the Instagram opportunity. As I consult all my...

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Evthokia Varotsi

Mar 12, 2018
0 min

Make this 60 digiseconds to count for your brand!

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Six Myths vs Reality, about digital business growth.

Evthokia Varotsi

Mar 10, 2018
2 min

Six Myths vs Reality, about digital business growth.

#1 Myth Digital growth is about how many Likes, Fans and Followers you get on social media. Reality Being a digital business is more than...

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Evthokia Varotsi

Feb 20, 2018
4 min

8 Social Statistics on Beauty to Shape Your Brand Strategy for 2018.

The challenge for digital strategists is no longer finding enough data, it’s figuring out how to sift through the mountains of available...

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Tips on HOW TO continue reaching customers on Facebook.

Evthokia Varotsi

Jan 17, 2018
2 min

Tips on HOW TO continue reaching customers on Facebook.

While nobody knows exactly what the impact of the news feed changes will be, there are certainly ways for businesses on Facebook to work...

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Augmented Reality Strategy: Why Every Company Needs It!

Evthokia Varotsi

Nov 17, 2017
1 min

Augmented Reality Strategy: Why Every Company Needs It!

Struggling between setting the right digital and social strategy and at the same time transforming businesses into the new fast-paced...

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The Only Constant In Digital Branding Is Change.

Evthokia Varotsi

Oct 22, 2017
1 min

The Only Constant In Digital Branding Is Change.

A brand is nothing static. The perceived image of a brand is constantly changing. In many cases it’s a single product that can influence...

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Evi Varotsi

Oct 2, 2017
4 min

Innovation = Hu·man·iz·ation

Someone recently asked me "I have heard that in the future of digital advertising performance will not be the key selling point, Google...

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